Orbit Finance

A ground-up rebrand and product rebuild for a capital platform — turning a dense finance dashboard into a cinematic, trustworthy operating system.

Brand & IdentityProduct DesignWeb DevelopmentMotion

−63%

Onboarding time

01

2.4×

Activation rate

02

1

Design award

03

+52%

Demo requests

04

01The challenge

Orbit had powerful infrastructure trapped behind an intimidating UI. Onboarding was slow, drop-off was high, and the brand read like a spreadsheet.

02Our approach

We rebuilt the identity and the product in lockstep — a calm, high-contrast design system, motion that explains rather than decorates, and a guided onboarding flow that reduced first-value time dramatically.

“

They made a finance product feel inevitable. The new brand and flow changed how the market sees us.

— CEO, Orbit Capital

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