Vanta Health

A full SEO + Answer Engine Optimization program that took a healthtech brand from page four to the top of both Google and the AI answer layer.

Technical SEOAEO · GEOContent EngineeringSchema

80+

Top-3 keywords

01

5×

Organic traffic

02

4

AI engines citing

03

−44%

CAC

04

01The challenge

Vanta had clinical authority but zero search visibility. Competitors owned the SERP, and AI assistants never cited them when patients asked questions.

02Our approach

We re-architected the site for technical SEO, built a medically-reviewed content engine, and engineered structured data + entity signals so answer engines could confidently cite Vanta.

“

We now show up when patients ask Google and when they ask ChatGPT. That is the whole game.

— CMO, Vanta Health

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